Infometrics Event Impact Calculator

Event Impact Calculator

Calculate the economic impact of an event without paying consultants

The Events Impact calculator is part of the Toolkit section of our online Regional Economic Profile.

There is plenty of mystery around the methodology of measuring the economic impact of events on regional economies.  It pays economists to maintain this mystery as it keeps their stranglehold on a lucrative source of revenue.  In reality most impact analysis uses a fairly simple framework.  Infometrics has placed its comprehensive framework into a user friendly Events Calculator which puts the ability to measure the economic impact of events into your hands.

Support and assess funding applications

The tool can help councils and economic development agencies assess applications for funding of events by event organisers, based on assumptions of expected attendance and expenditure. The user inputs relevant assumptions surrounding the event, eg types of visitors, total spend, spending patterns and the tool then generates a PDF report of the economic impact of the event.

Post event analysis for evaluating ROI

After the event councils can re-estimate the economic impact of the event based on actual attendance data and evaluate the return of their financial support for the event.  Data on the total spend and spending patterns of visitors can be obtained via post-event surveys, from third parties or via a package of event expenditure data that Infometrics has negotiated with Marketview.  The data is packaged in a standard format for easy inputting into the tool and is priced reasonably.

Get access today

Regional Economic Profile clients that have subscribed to the Toolkit section of the profiles already have access to this tool.  Infometrics is committed to expanding the range of tools in the Toolkit to help clients answer the what-if questions about their local economies.  Get in touch if you would like to arrange a demonstration for the Events Calculator or the Regional Economic Profile.

Request a demo